This afternoon I went to some meetings on how to present yourself as a Microsoft employee for the PDC. It was mostly predictable -- use common sense when talking to customers, don't badmouth competitors and be careful around the press. However, one thing that stuck out in my mind is the fact that we are now encouranged to hand out our business cards. In the past, it was considered a virtue to keep the development team from getting "distracted" by direction interaction with customers. I like this new approach a lot more.